What are web/internet marketing services?

Small businesses are increasingly using the internet to market their business, but they don't have the in-house resources or expertise they need to be successful on their own. They are increasingly looking to outside vendors to help them with website development, advertising campaigns, search engine optimization, email marketing - and other services. These are the services Everon is offering to small businesses, and that you can offer to your clients.

What do I get with this coaching program?

We're going to share everything we've learned about selling and servicing web/internet marketing clients, via our member's website, including:

• Sales and marketing collateral that generates leads and helps you close deals
• Operational process documentation so you can deliver services profitably and efficiently
• Contracts / agreements to clarify your responsibilities and help you collect payment
• Everything you need to launch your web/internet marketing services business – so you don't have to start from scratch

In addition, we'll provide:

• New, professionally designed marketing campaigns each month so you can generate leads without the expense of hiring an ad agency
• Business coaching to help you get your service up and running as quickly as possible without the tough learning curve we've been through
• Regularly scheduled sales coaching calls to get you selling fast
• Q&A calls to give you the personal attention you need to succeed
• A community of service providers that are constantly learning, sharing, and supporting each other

Click here to fill out our form and receive more information about this program.

How big of an opportunity is this?

There is a massive opportunity to offer web services to small businesses. More and more small businesses are realizing the importance of being competitive on the web, and making investments to bring their online marketing capabilities up to speed.

Small business online advertising spending already makes up approximately half of all online advertising spending in the US (approximately $6.8B in 2008 according to research firm Borrell Associates), and is expected to be the fastest growing segment of the market for years to come.

They also expect that small businesses will triple their "non-advertising" online marketing spend over the next few years, investing heavily in services such as website design, seo, and email marketing.

Most of this spending is being done by businesses marketing in their local markets, and they will look for local service providers to help them.

Do I need to be an internet marketing expert to do this?

No. You will need to learn the fundamentals, and you will need to learn a new vocabulary if you are completely unfamiliar to this. That's what this program is all about - getting you up to speed as quickly as possible so you can be successful.

Who should sign up?

This is a program for progressive service providers that are always on the lookout for new ways to help their clients leverage technology. If you consider your business to be an "IT shop" - don't bother. If you consider your business to be a "business services company with an expertise in technology", this might be the opportunity for you.

This program is for businesses that are serious about adding a new service offering to their existing product mix, or even those considering launching a new business focused entirely on web services. It's not a kit that you can download and be a web services expert over night, it’s a program that requires your commitment and investment over time.

Click here to fill out our form and receive more information about this program.

But I'm a managed service provider; is this really for me?

Maybe…maybe not. This is a service for growth-minded entrepreneurs that are looking for an exciting new way to expand their service offerings and revenues. It will require commitment on your part to be successful. Contact us and we'll give you the details you need to make a good decision.

To be considered for this program, please complete the form to the right and you will be contacted by an Everon representative.

How is this related to Mike's other business, Kutenda?

Kutenda is a platform of tools and services that enable you to market your business online more effectively, as well as to use to deliver web services to clients if you choose. We will definitely recommend that you leverage Kutenda as part of this program, although it isn't a requirement

Why not just sign up for Kutenda directly? What additional value are you providing?

You can and should sign up for Kutenda directly. Kutenda will be a fantastic tool for you to use to execute on all of the things we teach you in this program, and the best system for managing all of the clients you get. The Kutenda service will also provide you with a lot of the education you need to learn internet marketing best practices.

But not all Kutenda customers want to offer web services to their clients as a service. Some do, and would like some additional guidance to help them; that's who this program is for.

The additional value-add that Everon is offering is the specific service offerings and sales, service, and operational processes that Everon has used to build our web services business. This is beyond the scope of what Kutenda can offer, as they are not directly offering web services to businesses and don't have the experience in direct customer sales and service that Everon does.

Click here to fill out our form and receive more information about this program.

Is this kind of like a franchise?

Kind of - but without the requirement that you operate under our brand, and without an strict control over how you do things. You are free to take what you learn from us and use it however you see fit.

Is there a limit to the number of participants in this program?

Yes, we are limiting the number of participants to 100 in 2010. We realize that a lot of people will be starting from ground zero with this program in terms of their internet marketing knowledge, so we are limiting the number of people so we can give them good attention.

If you are interested in learning more, contact us by filling out the form at the top of this page and we'll send you more details about the program.

 

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